As the father of three kids in the 18-to 24-year-old category, the Pew Research Center statistic that 94% of them utilize YouTube resonates strongly with me. As video is becoming the leading format of communication on the internet, the need to incorporate digital video marketing into any marketing and communications plan is becoming more and… Read More

As marketers, we get excited about launching new campaigns to reach new consumers and attract new patients. The creative is fresh and compelling; the media buy is brilliant. But are you really ready?  Will your brand deliver the experience it promises to create through communication? If not, maybe you’re not ready to launch. A client… Read More

“Knowing when your audience is most receptive, those moments when you can really capture someone’s attention or change their mind, and then meeting them there with the right message: that’s the next frontier.” – Laura Beaudin, Partner, Bain & Company Are you meeting your audience/customers/patients at their most receptive time? And when you meet them… Read More