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Crisis Management Through the Social Media Lens
While the following case study is not based on a hospital or health system event, the basic crisis management principles shared here can be easily applied to any organization, including those in the healthcare industry. This case study was written by one of our senior consultants, Dee Dee Becker, who – in addition to working… Read More
Are You Ready to be a CRM Bad@ss?
Customer Relationship Management (CRM) is a game-changing technology with the potential to transform healthcare marketing. Is your hospital or healthcare system ready for the CRM journey? Below we offer key takeaways from Corrigan Consulting’s presentation on selecting a CRM vendor partner shared at last fall’s Healthcare Internet Conference (HCIC) in Texas. Have a clear and precise… Read More
Playing the Match Game: How to Successfully Select a CRM Vendor Partner | Part 2: Finding a CRM Partner
This is a three-part blog to educate and assist you in successfully choosing a CRM vendor partner. Part 1 covered the basics of CRM and getting started. Part 2 focuses on preparing your organization for finding a partner, identifying what to look for in a CRM partner and understanding the wide array of vendor capabilities.… Read More
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