So in my last blog, I left you hanging a bit. I told you the “verdict is in” but then left you to dwell on the possibilities of where Marketing truly belongs. I’ll now explore each of those areas for you and offer some key takeaways for use in planning. Let’s take a moment to… Read More

My first job was a foreshadowing of what I was to experience as a Healthcare Marketing professional.  The good news:  I was hired as the Program Director, reported to the Executive Director and had responsibility for Strategy, Program Development, Media and Public Relations, Board and Volunteer Development, Fundraising, and Community Education. The bad news: it… Read More

Shameless plug time. We know this isn’t typical blog fodder, but we’re incredibly excited about our upcoming day-and-a-half Studio Intensive this fall in Hartford, CT. We’re eager to share what is sure to be an amazing experience with healthcare executives and rising healthcare executives. Gone are the days when news releases and press conferences were… Read More