“Our data showed us that our marketing expense was outpacing our sales, and our rate of customer acquisition was declining at the same time, ultimately, driving the wrong outcomes for our business. To combat this, we first had to look internally and put the customer at the center of our decision-making,” explained Nordstrom’s VP of… Read More

Corrigan Consulting President and CEO Brian Whitman hosted Banner Health’s Senior Director of Digital Marketing Chris Pace in our webinar, “Innovating Healthcare Marketing in a Technology-Driven World.” If you were unable to attend, we invite you to check out the webinar recording in its entirety. Additionally, webinar participants were given a link to our most… Read More

“Strategic thinking is not the domain of any one particular individual or discipline. Rather, it is a critical skill for all healthcare leaders. Healthcare strategists—including planners, marketers, communicators, physician strategists, and business developers—play a central role in helping their organizations manage the constant and complex forces of change to both shape and successfully execute the… Read More