As healthcare strategists and marketers, we know building awareness and engagement campaigns targeted to unique population segments (e.g., gender, age, service line) increases the odds of connecting potential consumers with our providers. But are you aware that we can now drill-down and create segments based on health outcome measures on a neighborhood level – even… Read More

What are your patients saying about you or your health system? Where are they saying it? What are they saying on Facebook? Twitter? Have you considered an ethnographic study to find out? With the help of our business partner Feedback, Corrigan Consulting completed an online behavioral study around cancer patient online behaviors. The objective of… Read More

A recent Kaiser Family Foundation poll found that 67 percent of Americans worry about unexpected medical bills. This beats out worry over the cost of rent, food, gas, prescription drugs and insurance deductibles. And according to an NBC News health report, four in ten people have received an unexpectedly high bill for healthcare in the… Read More