In reviewing several recent posts from non-healthcare publications, I began to consider, what should we expect in the content marketing world for healthcare marketing for 2019? The world of content marketing is rapidly changing. As healthcare marketers, it is important that we have focus and consider the trends that other businesses will also experience. First,… Read More

As a CMO or other valued member of your healthcare marketing team, we venture you’re intimately familiar with using Facebook pages as part of your social media strategy. But what about Facebook groups? Not yet? Let’s look at some new opportunities. Facebook groups can take your health system, hospital or medical group to the next… Read More

Amazon isn’t known for getting into an industry and doing what existing companies are doing. They innovate. They get creative. They utilize pioneering methods to disrupt an existing industry. With healthcare being a multi-trillion-dollar industry, and ripe for transformation, it’s no wonder Amazon is jumping into the mix. In October, the Forum for Healthcare Strategists… Read More