Customer Relationship Management has the potential to transform healthcare marketing (and is already doing so). With CRM you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition, create loyal brand advocates and track return on investment. The bottom line is…CRM is good for the bottom line. Yet many… Read More

James LaCorte is the Social Media Manager for Blue Cross North Carolina. In this insightful Social Pros Podcast, James shares his insights on, “How to Do Healthcare Social Media Right.” In the podcast you’ll hear: The importance of collaboration between the social team and traditional marketing team. Why you should reuse and re-purpose content. The… Read More

When is the last time you Googled your own practice? Do you know what patients (or potential patients) are saying about you? Have you responded to any of the comments? Are your business hours correct or are they even listed? Are your special areas of expertise provided? Here you’ll find three tips to help you… Read More