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Does Marketing Have a Place in Healthcare?
Why is it every time you walk down the hallway and pass by someone, you feel that you are someone on the outside looking in? Or that seemingly genuinely caring people are trying to flat out ignore you? Did you leave food on your face, or do you have a rip in your clothes? No, that… Read More
Do You Do Video?
As the father of three kids in the 18-to 24-year-old category, the Pew Research Center statistic that 94% of them utilize YouTube resonates strongly with me. As video is becoming the leading format of communication on the internet, the need to incorporate digital video marketing into any marketing and communications plan is becoming more and… Read More
Ready to Launch? Check Again.
As marketers, we get excited about launching new campaigns to reach new consumers and attract new patients. The creative is fresh and compelling; the media buy is brilliant. But are you really ready? Will your brand deliver the experience it promises to create through communication? If not, maybe you’re not ready to launch. A client… Read More