Understanding Cancer Patients: An Online Behavioral Study

Understand the cancer patient consumer online landscape through four key questions in this behavioral study.

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Winning on Customer Experience

Are you ready to embrace and influence Customer Experience Management (CXM) in your organization?

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What Kind Of Marketing Organization is Your Health System?

Learn the 5 approaches to marketing management and the importance of aligning structure to strategy.

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Consulting Solutions

Uncover your competitive strategy, develop a strategic plan to grow your market share, evaluate and develop a compelling brand promise including a plan for execution.

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Industry Insights

Dive into strategy, brand leadership, marketing management and forces shaping the future of healthcare marketing and strategy.

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Professional Advancement

Corrigan Consulting leads you through education, training and workshops to evolve your marketing team into peak performance in today’s technology driven healthcare marketing environment.

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Latest from our Blog

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Purposeful Rounding: Pitfalls and Promises

The dreaded call light. Patients have a need, press the call button, and expect an immediate response. Understandably, nurses and care staff feel the pressure to oblige. After all, patient satisfaction scores are tied to reimbursements, and customers will share their dissatisfaction very publicly on social media and consumer rating sites. Unfortunately, the call light… Read More

Winning on Customer Experience.

Customer experience is now a C-suite priority for healthcare organizations as greater competition, demands for information transparency, and growing consumer power are forcing providers to seek new sources of competitive differentiation. Yet many struggle to define, design and deliver valued customer experiences (beyond HCAHPS) that drive brand differentiation and customer loyalty. Join me at the… Read More

Are healthcare consumers patients or customers?

In my tenure as a marketer, providers have debated whether healthcare consumers are patients or customers. Many doctors, board members and even executives will flinch at the term “customer” – especially those that perceive healthcare as more altruistic compared to commercial business – and never refer to patients as such. Here’s the reality. Healthcare consumers… Read More

Upcoming Event

21st Annual Greystone.Net Healthcare Internet Conference (HCIC)

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