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Future Thinking at SMASH
Corrigan Consulting’s President and CEO Brian Whitman will be co-presenting “Future Thinking: Designing a Brand-Based Roadmap for Your Company’s Future Success” at this year’s Senior Care Sales & Marketing Summit, SMASH 2018, in Chicago, IL, October 1-3. Brian’s co-presenter is Katie Roper, a principal at Catenary Consulting, and founding VP of Sales and Marketing for… Read More
The Verdict Is In: the Best Place for Marketing to Report Is… (Part 2)
So in my last blog, I left you hanging a bit. I told you the “verdict is in” but then left you to dwell on the possibilities of where Marketing truly belongs. I’ll now explore each of those areas for you and offer some key takeaways for use in planning. Let’s take a moment to… Read More
The Verdict Is In: the Best Place for Marketing to Report Is…
My first job was a foreshadowing of what I was to experience as a Healthcare Marketing professional. The good news: I was hired as the Program Director, reported to the Executive Director and had responsibility for Strategy, Program Development, Media and Public Relations, Board and Volunteer Development, Fundraising, and Community Education. The bad news: it… Read More