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Considerations for Selecting a Digital Patient Engagement Platform
So you know you want a digital patient engagement platform – one that builds deeper patient relationships while retaining lifetime value for your organization. Budget, time and resources will obviously play a role in your decision. But what else should you consider when selecting a digital patient engagement partner for your hospital or health system?… Read More
Fish Where the Fish Are
When was the last time you watched a video on YouTube? Last week? Yesterday? This morning? Right before reading this blog? YouTube is the second largest search engine and third largest social media network in the world. Is your health system running ads on YouTube? Does your hospital have a robust (and engaging) video library… Read More
The New (and Different) Expectations of Millennials and Gen Z
If you participated in our recent webinar, you know we focused on five trends to watch for in digital healthcare marketing. The topics we touched on are especially important when it comes to Millennials (born 1981-1996) and Generation Z (born 1997 to present). As Antonella Bonanni, CMO at Cognizant, points out in her recently published… Read More