As healthcare marketers today, we seem to have access to metrics, metrics and more metrics. But measuring marketing’s performance is ultimately not about the number of likes or followers. It’s about return on investment (ROI) – how your marketing efforts are generating income for your organization. As marketers, we need to help the C-suite understand… Read More

Customer Relationship Management has the potential to transform healthcare marketing (and is already doing so). With CRM you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition, create loyal brand advocates and track return on investment. The bottom line is…CRM is good for the bottom line. Yet many… Read More

James LaCorte is the Social Media Manager for Blue Cross North Carolina. In this insightful Social Pros Podcast, James shares his insights on, “How to Do Healthcare Social Media Right.” In the podcast you’ll hear: The importance of collaboration between the social team and traditional marketing team. Why you should reuse and re-purpose content. The… Read More