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Latest from our Blog

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Great Idea! (or) Yes! (or) I Don’t Think So.

I start typing a sentence, and my Gmail attempts to finish it. Have you noticed the artificial intelligence in use in your Gmail account? At first I was totally bothered by the new AI feature – it felt creepy and, well, just wrong. Little by little, I’ve grown comfortable with it – even appreciative when… Read More

Blurred Lines: The Ethics of Healthcare Marketing

Corrigan Consulting Founder Karen Corrigan was part of a panel presentation, “Blurred Lines: Marketing and Ethics in the Brave New World” at HCIC last fall. Moderator Daniel Fell adapted the presentation into two articles for eHealthcareStrategy.com. Part 1 addresses ethical issues and current practices. Part 2  covers emerging challenges and what healthcare marketers can do… Read More

Email Metrics Matter

Return Path recently released a whitepaper on “The 2019 Hidden Metrics of Email Deliverability.” It contains interesting insights into the metrics marketers should be looking at such as messages marked as spam, messages read, messages deleted before reading (ignored), messages forwarded or replied to, and messages marked as “not spam.” The report goes on to… Read More

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