As marketers, we get excited about launching new campaigns to reach new consumers and attract new patients. The creative is fresh and compelling; the media buy is brilliant. But are you really ready?  Will your brand deliver the experience it promises to create through communication? If not, maybe you’re not ready to launch. A client… Read More

“Knowing when your audience is most receptive, those moments when you can really capture someone’s attention or change their mind, and then meeting them there with the right message: that’s the next frontier.” – Laura Beaudin, Partner, Bain & Company Are you meeting your audience/customers/patients at their most receptive time? And when you meet them… Read More

In the coming year, 82% of CMOs are expecting to increase their digital media budgets, whereas only 30% said they are expecting to increase their traditional media budgets. While these results represent for-profit industries such as retail, consumer packaged goods and the like, the implications are clear across all industries. The “CMOs’ Most Important Media… Read More