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Fish Where the Fish Are
When was the last time you watched a video on YouTube? Last week? Yesterday? This morning? Right before reading this blog? YouTube is the second largest search engine and third largest social media network in the world. Is your health system running ads on YouTube? Does your hospital have a robust (and engaging) video library… Read More
The New (and Different) Expectations of Millennials and Gen Z
If you participated in our recent webinar, you know we focused on five trends to watch for in digital healthcare marketing. The topics we touched on are especially important when it comes to Millennials (born 1981-1996) and Generation Z (born 1997 to present). As Antonella Bonanni, CMO at Cognizant, points out in her recently published… Read More
Marketing’s Important Role in Patient Experience
Designing and delivering a unique and authentic customer/patient experience should not just develop by happenstance. Marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Corrigan Consulting President and CEO Brian Whitman outlines seven essential elements for achieving exceptional patient experience in his latest article published by the… Read More