“Strategic thinking is not the domain of any one particular individual or discipline. Rather, it is a critical skill for all healthcare leaders. Healthcare strategists—including planners, marketers, communicators, physician strategists, and business developers—play a central role in helping their organizations manage the constant and complex forces of change to both shape and successfully execute the… Read More

Corrigan Consulting President and CEO Brian Whitman hosted Banner Health’s Senior Director of Digital Marketing Chris Pace in our webinar, “Innovating Healthcare Marketing in a Technology-Driven World.” If you were unable to attend, we invite you to check out the webinar recording in its entirety. Additionally, webinar participants were given a link to our most… Read More

Four out of five consumers say they typically switch between online search and video when researching products to buy. “Efficiency is an obsession for performance marketers. We’re always looking for new ways to do more with less, making sure we’re investing our resources in the channels that are most effective for our business,” said David… Read More