Think with Google recently shared “How Search Enables People to Create a Unique Path to Purchase.” In it, they suggest digital technology is shifting customers’ journeys to purchase (and beyond). While the article doesn’t cover healthcare specifically, it does share clickstream data across several other purchase categories. The article also offers some remarkable statistics such… Read More

We’re not the marketers we were ten years ago. We’re taking the tools we have in front of us and are constructing them to be more targeted. Customer Relationship Management (CRM) is the foundation for the way we’ll do marketing in the future…and the future is now. CRM is not a tool or a vendor… Read More

In reviewing several recent posts from non-healthcare publications, I began to consider, what should we expect in the content marketing world for healthcare marketing for 2019? The world of content marketing is rapidly changing. As healthcare marketers, it is important that we have focus and consider the trends that other businesses will also experience. First,… Read More