This past May at the Healthcare Marketing & Physician Strategies Summit, Corrigan President and CEO Brian Whitman presented “Innovate Your Marketing in a Technology-Driven World” alongside Ochsner Health’s Brittany Graffagnini and Banner Health’s Chris Pace. Within the presentation was a slide with Five Things that Must Be in Your Marketing Stack TODAY. From a marketing… Read More

A loved one recently had surgery and spent four days recovering in a local hospital. I found myself fascinated by a “poster” hanging on the wall with instructions for using the nurse call light button. It was incredibly complicated and went something like this: If you are in pain, push the blue button directly below… Read More

Earlier this year, Think with Google shared “How Search Enables People to Create a Unique Path to Purchase.” In it, they suggest digital technology is shifting customers’ journeys to purchase (and beyond). While the article doesn’t cover healthcare specifically, it does share clickstream data across several other purchase categories. The article also offers some remarkable… Read More