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Blurred Lines: The Ethics of Healthcare Marketing
Corrigan Consulting Founder Karen Corrigan was part of a panel presentation, “Blurred Lines: Marketing and Ethics in the Brave New World” at HCIC last fall. Moderator Daniel Fell adapted the presentation into two articles for eHealthcareStrategy.com. Part 1 addresses ethical issues and current practices. Part 2 covers emerging challenges and what healthcare marketers can do… Read More
Email Metrics Matter
Return Path recently released a whitepaper on “The 2019 Hidden Metrics of Email Deliverability.” It contains interesting insights into the metrics marketers should be looking at such as messages marked as spam, messages read, messages deleted before reading (ignored), messages forwarded or replied to, and messages marked as “not spam.” The report goes on to… Read More
Seven Keys to CRM Success (or How to Be a CRM Bad@ss)
Customer Relationship Management is game-changing technology for healthcare marketing. Is your hospital or healthcare system ready for CRM and all it entails? Are you ready to be a CRM bad@ss? Here we offer seven keys to a successful CRM journey: Have a clear and precise vision and strategy. Spend the time it takes up front… Read More