As a CMO or other valued member of your healthcare marketing team, we venture you’re intimately familiar with using Facebook pages as part of your social media strategy. But what about Facebook groups? Not yet? Let’s look at some new opportunities. Facebook groups can take your health system, hospital or medical group to the next… Read More

Amazon isn’t known for getting into an industry and doing what existing companies are doing. They innovate. They get creative. They utilize pioneering methods to disrupt an existing industry. With healthcare being a multi-trillion-dollar industry, and ripe for transformation, it’s no wonder Amazon is jumping into the mix. In October, the Forum for Healthcare Strategists… Read More

As healthcare strategists and marketers, we know building awareness and engagement campaigns targeted to unique population segments (e.g., gender, age, service line) increases the odds of connecting potential consumers with our providers. But are you aware that we can now drill-down and create segments based on health outcome measures on a neighborhood level – even… Read More