Understanding Cancer Patients: An Online Behavioral Study
Understand the cancer patient consumer online landscape through four key questions in this behavioral study.Learn More
Winning on Customer Experience
Are you ready to embrace and influence Customer Experience Management (CXM) in your organization?Learn More
What Kind Of Marketing Organization is Your Health System?
Learn the 5 approaches to marketing management and the importance of aligning structure to strategy.Learn More
Uncover your competitive strategy, develop a strategic plan to grow your market share, evaluate and develop a compelling brand promise including a plan for execution.Learn More
Dive into strategy, brand leadership, marketing management and forces shaping the future of healthcare marketing and strategy.Learn More
Corrigan Consulting leads you through education, training and workshops to evolve your marketing team into peak performance in today’s technology driven healthcare marketing environment.Learn More
Latest from our Blog
Purposeful Rounding: Pitfalls and Promises
The dreaded call light. Patients have a need, press the call button, and expect an immediate response. Understandably, nurses and care staff feel the pressure to oblige. After all, patient satisfaction scores are tied to reimbursements, and customers will share their dissatisfaction very publicly on social media and consumer rating sites. Unfortunately, the call light… Read More
Winning on Customer Experience.
Customer experience is now a C-suite priority for healthcare organizations as greater competition, demands for information transparency, and growing consumer power are forcing providers to seek new sources of competitive differentiation. Yet many struggle to define, design and deliver valued customer experiences (beyond HCAHPS) that drive brand differentiation and customer loyalty. Join me at the… Read More
Are healthcare consumers patients or customers?
In my tenure as a marketer, providers have debated whether healthcare consumers are patients or customers. Many doctors, board members and even executives will flinch at the term “customer” – especially those that perceive healthcare as more altruistic compared to commercial business – and never refer to patients as such. Here’s the reality. Healthcare consumers… Read More
New England Society for Healthcare Communications 2017 ConferenceLearn More