Playing the Match Game: Successfully Selecting a CRM Vendor Partner

So you think you’re ready to implement a CRM system, but are you sure? There are a few things to consider before you begin your search for that perfect CRM vendor partner. Do you have a well-articulated strategy and set of goals? This is essential! Have you created a multi-disciplinary project team? This team will help you guide the… Read More

Avoiding CRM Pitfalls

Customer Relationship Management has the potential to transform healthcare marketing (and is already doing so). With CRM you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition, create loyal brand advocates and track return on investment. The bottom line is…CRM is good for the bottom line. Yet many… Read More

Super Pricey List Pulls

As promised in a previous blog, we’re digging a little deeper into the data from the 4th Annual State of Digital Healthcare Marketing Report. If you haven’t downloaded your copy of the Greystone report yet, do it now – it’s incredibly interesting and is full of thought-provoking charts and graphs. Today we’re looking at some… Read More

How to Convert Data into Intelligence

Three Lessons to Discovering Real Insight  ‏ In the healthcare industry, data is used and it’s used often. But does your organization use it well? Corrigan Consulting’s Executive Vice President Allison Cooper shares three lessons for better communicating data findings to help organizations engage in change. Her white paper, How to Convert Data into Intelligence, covers… Read More

Check out the Latest Issue of Marketing Leader Insights

Corrigan Consulting’s first issue of Marketing Leader Insights for 2019 focuses on all things digital. In it, you’ll learn why you can’t afford not to have a digital patient engagement strategy as well as considerations for selecting a digital patient engagement platform. You can link to a fascinating article discussing the ethics of marketing in… Read More

Considerations for Selecting a Digital Patient Engagement Platform

So you know you want a digital patient engagement platform – one that builds deeper patient relationships while retaining lifetime value for your organization. Budget, time and resources will obviously play a role in your decision. But what else should you consider when selecting a digital patient engagement partner for your hospital or health system?… Read More

Take a Peek at the State of Digital Healthcare Marketing

Corrigan Consulting’s business partners Greystone.Net and Klein & Partners recently released the results of their 4th Annual Healthcare Digital Marketing Survey. Two hundred marketers and digital professionals from various healthcare organizations of varying sizes provided information on their current use of digital marketing and their plans and expectations for 2019. We plan to refer often… Read More

3 Tips for Physician Practices to Manage and Protect Their Online Reputation

When is the last time you Googled your own practice? Do you know what patients (or potential patients) are saying about you? Have you responded to any of the comments? Are your business hours correct or are they even listed? Are your special areas of expertise provided? Here you’ll find three tips to help you… Read More

Mobile Searches for “Best” on the Rise

The best hospital. The best doctor. The best ER. The best nurses. Mobile searches for “the best” have grown more than 80% over the past two years. So what happens when potential patients search for “hospitals in YourCity” verses “best hospitals in YourCity”? Is there a difference? Is your hospital on either list? A few… Read More

Customers Are In Charge of Path to Purchase More Than Ever Before

Think with Google recently shared “How Search Enables People to Create a Unique Path to Purchase.” In it, they suggest digital technology is shifting customers’ journeys to purchase (and beyond). While the article doesn’t cover healthcare specifically, it does share clickstream data across several other purchase categories. The article also offers some remarkable statistics such… Read More