Ready to Launch? Check Again.
As marketers, we get excited about launching new campaigns to reach new consumers and attract new patients. The creative is fresh and compelling; the media buy is brilliant. But are you really ready? Will your brand deliver the experience it promises to create through communication? If not, maybe you’re not ready to launch. A client… Read More
Right Message, Right Time…and on the Audience’s Terms
“Knowing when your audience is most receptive, those moments when you can really capture someone’s attention or change their mind, and then meeting them there with the right message: that’s the next frontier.” – Laura Beaudin, Partner, Bain & Company Are you meeting your audience/customers/patients at their most receptive time? And when you meet them… Read More
Are You Building a Digital Savvy Team?
In the coming year, 82% of CMOs are expecting to increase their digital media budgets, whereas only 30% said they are expecting to increase their traditional media budgets. While these results represent for-profit industries such as retail, consumer packaged goods and the like, the implications are clear across all industries. The “CMOs’ Most Important Media… Read More
From Customer to Patient—an Important Journey for Every Practice to Understand
In healthcare, we always speak to how “we provide patient-centered care.” It makes a difference; however, rarely do you see it done right. When you do, you understand immediately that this is the experience all patients deserve. As a physician or a practice leader, there are ways to continuously evaluate and improve your practice. Recently,… Read More
New Age Threshold Could Save Thousands of Lives
The American Cancer Society is recommending colorectal cancer screening at age 45 instead of waiting until age 50, a threshold long endorsed by many other medical groups. Does your organization have a plan to identify and market to the “new” 45-50 age population now recommended to receive colorectal cancer screenings? Learn more about the new guidelines… Read More
Postmortem: The ABCs of Getting Fired with One Seriously Bad Tweet
MarketWatch’s Quentin Fottrell gets it right in his article, “Like Roseanne, all Americans are just one bad tweet away from being fired.” Tweeting can upend your life, and it doesn’t matter who or what you are. Consequences are swift and mostly unforgiving when it comes to social media. Six lessons to consider about Roseanne Barr’s… Read More
Alive and Thriving: Rural Kansas Hospital Delivers Success
Think building a booming OB service line in a rural hospital is impossible? Think again. Read this case study for the innovative strategies one CEO deployed to make this success story a reality. Read More
Alexa, I Need to See a Doctor Today
According to CNBC, Amazon is building a team that’s planning to do a deeper dive into the healthcare arena. Leaked earlier this month, the internal document suggests Amazon is creating a “health & wellness” team of over one dozen individuals. What’s the plan? To take that Echo, Echo Dot, Echo Show or other Alexa voice-assisted… Read More
What’s in a Question?
As marketers and strategists, census data serves as the foundation to understand the healthcare demand in our market and identify what marketing efforts will be most effective in target populations. As many are aware, there is controversy about a new question for the 2020 census regarding citizenship status. Regardless of opinions on the census question,… Read More
How to Convert Data into Intelligence
Three Lessons to Discovering Real Insight In the healthcare industry, data is used and it’s used often. But does your organization use it well? Corrigan Consulting’s Executive Vice President Allison Cooper shares three lessons for better communicating data findings to help organizations engage in change. Her white paper, How to Convert Data into Intelligence, covers… Read More