Building Teams: Performance and Potential
Does your marketing team have the right people in the right roles with the right attitude? When was the last time you objectively evaluated your team? Corrigan Consulting Executive Vice President Carla Bryant and Arkansas Children’s Vice President of Strategic Marketing Jeff House co-presented at SHSMD Connections 2019 this week. Within their presentation, they discussed… Read More
Five Things that Must Be in Your Marketing Stack TODAY
This past May at the Healthcare Marketing & Physician Strategies Summit, Corrigan President and CEO Brian Whitman presented “Innovate Your Marketing in a Technology-Driven World” alongside Ochsner Health’s Brittany Graffagnini and Banner Health’s Chris Pace. Within the presentation was a slide with Five Things that Must Be in Your Marketing Stack TODAY. From a marketing… Read More
Does Your Technology Team Have a Seat at the Table?
“With so many options for shoppers to consider, every brand needs to do more than simply keep pace with customers and competitors. Your company must be in the places and on the platforms your shoppers are headed next…versatility matters. And the only way to stay versatile is by embracing new technologies.” This quote from Choice… Read More
Facts and Stats: the Importance of Customer Service
While doing research for a client recently, we stumbled across this creative and fun – yet worthwhile – article from Help Scout, 75 Customer Service Facts, Quotes & Statistics. Within it you’ll find useful information to help sell your case for marketing efforts toward an improved customer experience (in addition to simply discussing your HCAHPS… Read More
Search: Healthcare Near Me
“If people are searching for something near them, that’s a pretty strong signal of intent,” says Google’s VP of Marketing for the Americas Lisa Gevelber in a recent Think with Google piece. According to the article, in the past two years there has been a 500% growth in mobile searches combining “near me” and a… Read More
Alexa, Are You Listening?
Amazon isn’t known for getting into an industry and doing what existing companies are doing. They innovate. They get creative. They utilize pioneering methods to disrupt an existing industry. With healthcare being a multi-trillion-dollar industry, and ripe for transformation, it’s no wonder Amazon is jumping into the mix. Late last year, the Forum for Healthcare Strategists posted… Read More
Marketing’s Important Role in Patient Experience
Designing and delivering a unique and authentic customer/patient experience should not just develop by happenstance. Marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Corrigan Consulting President and CEO Brian Whitman outlines seven essential elements for achieving exceptional patient experience in his latest article published by the… Read More
Please Push the Correct Button!
A loved one recently had surgery and spent four days recovering in a local hospital. I found myself fascinated by a “poster” hanging on the wall with instructions for using the nurse call light button. It was incredibly complicated and went something like this: If you are in pain, push the blue button directly below… Read More
Customers Are In Charge of Path to Purchase More Than Ever Before
Earlier this year, Think with Google shared “How Search Enables People to Create a Unique Path to Purchase.” In it, they suggest digital technology is shifting customers’ journeys to purchase (and beyond). While the article doesn’t cover healthcare specifically, it does share clickstream data across several other purchase categories. The article also offers some remarkable… Read More
Measuring Marketing’s Performance
As healthcare marketers today, we seem to have access to metrics, metrics and more metrics. But measuring marketing’s performance is ultimately not about the number of likes or followers. It’s about return on investment (ROI) – how your marketing efforts are generating income for your organization. As marketers, we need to help the C-suite understand… Read More