Blog

Facts and Stats: the Importance of Customer Service

While doing research for a client recently, we stumbled across this creative and fun – yet worthwhile – article from Help Scout, 75 Customer Service Facts, Quotes & Statistics. Within it you’ll find useful information to help sell your case for marketing efforts toward an improved customer experience (in addition to simply discussing your HCAHPS… Read More

Search: Healthcare Near Me

“If people are searching for something near them, that’s a pretty strong signal of intent,” says Google’s VP of Marketing for the Americas Lisa Gevelber in a recent Think with Google piece. According to the article, in the past two years there has been a 500% growth in mobile searches combining “near me” and a… Read More

Alexa, Are You Listening?

Amazon isn’t known for getting into an industry and doing what existing companies are doing. They innovate. They get creative. They utilize pioneering methods to disrupt an existing industry. With healthcare being a multi-trillion-dollar industry, and ripe for transformation, it’s no wonder Amazon is jumping into the mix. Late last year, the Forum for Healthcare Strategists posted… Read More

Marketing’s Important Role in Patient Experience

Designing and delivering a unique and authentic customer/patient experience should not just develop by happenstance. Marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Corrigan Consulting President and CEO Brian Whitman outlines seven essential elements for achieving exceptional patient experience in his latest article published by the… Read More

Five Things that Must Be in Your Marketing Stack TODAY

This past May at the Healthcare Marketing & Physician Strategies Summit, Corrigan President and CEO Brian Whitman presented “Innovate Your Marketing in a Technology-Driven World” alongside Ochsner Health’s Brittany Graffagnini and Banner Health’s Chris Pace. Within the presentation was a slide with Five Things that Must Be in Your Marketing Stack TODAY. From a marketing… Read More

Please Push the Correct Button!

A loved one recently had surgery and spent four days recovering in a local hospital. I found myself fascinated by a “poster” hanging on the wall with instructions for using the nurse call light button. It was incredibly complicated and went something like this: If you are in pain, push the blue button directly below… Read More

Customers Are In Charge of Path to Purchase More Than Ever Before

Earlier this year, Think with Google shared “How Search Enables People to Create a Unique Path to Purchase.” In it, they suggest digital technology is shifting customers’ journeys to purchase (and beyond). While the article doesn’t cover healthcare specifically, it does share clickstream data across several other purchase categories. The article also offers some remarkable… Read More

Measuring Marketing’s Performance

As healthcare marketers today, we seem to have access to metrics, metrics and more metrics. But measuring marketing’s performance is ultimately not about the number of likes or followers. It’s about return on investment (ROI) – how your marketing efforts are generating income for your organization. As marketers, we need to help the C-suite understand… Read More

Avoiding CRM Pitfalls

Customer Relationship Management has the potential to transform healthcare marketing (and is already doing so). With CRM you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition, create loyal brand advocates and track return on investment. The bottom line is…CRM is good for the bottom line. Yet many… Read More

How to Do Healthcare in Social Media Right

James LaCorte is the Social Media Manager for Blue Cross North Carolina. In this insightful Social Pros Podcast, James shares his insights on, “How to Do Healthcare Social Media Right.” In the podcast you’ll hear: The importance of collaboration between the social team and traditional marketing team. Why you should reuse and re-purpose content. The… Read More