News

Leveraging Facebook Groups for your Health System, Hospital or Medical Group

As a CMO or other valued member of your healthcare marketing team, we venture you’re intimately familiar with using Facebook pages as part of your social media strategy. But what about Facebook groups? Not yet? Let’s look at some new opportunities. Facebook groups can take your health system, hospital or medical group to the next… Read More

Meet Your New Competitor…Amazon

Amazon isn’t known for getting into an industry and doing what existing companies are doing. They innovate. They get creative. They utilize pioneering methods to disrupt an existing industry. With healthcare being a multi-trillion-dollar industry, and ripe for transformation, it’s no wonder Amazon is jumping into the mix. In October, the Forum for Healthcare Strategists… Read More

Block by Block

As healthcare strategists and marketers, we know building awareness and engagement campaigns targeted to unique population segments (e.g., gender, age, service line) increases the odds of connecting potential consumers with our providers. But are you aware that we can now drill-down and create segments based on health outcome measures on a neighborhood level – even… Read More

Listening to What Your Customers are Saying

What are your patients saying about you or your health system? Where are they saying it? What are they saying on Facebook? Twitter? Have you considered an ethnographic study to find out? With the help of our business partner Feedback, Corrigan Consulting completed an online behavioral study around cancer patient online behaviors. The objective of… Read More

Price Transparency a Must

A recent Kaiser Family Foundation poll found that 67 percent of Americans worry about unexpected medical bills. This beats out worry over the cost of rent, food, gas, prescription drugs and insurance deductibles. And according to an NBC News health report, four in ten people have received an unexpectedly high bill for healthcare in the… Read More

3 Tips for Physician Practices to Manage and Protect Their Online Reputation

When is the last time you Googled your own practice? Do you know what patients (or potential patients) are saying about you? Have you responded to any of the comments? Are your business hours correct or are they even listed? Are your special areas of expertise provided? Here you’ll find three tips to help you… Read More

Future Thinking at SMASH

Corrigan Consulting’s President and CEO Brian Whitman will be co-presenting “Future Thinking: Designing a Brand-Based Roadmap for Your Company’s Future Success” at this year’s Senior Care Sales & Marketing Summit, SMASH 2018, in Chicago, IL, October 1-3. Brian’s co-presenter is Katie Roper, a principal at Catenary Consulting, and founding VP of Sales and Marketing for… Read More

The Verdict Is In: the Best Place for Marketing to Report Is… (Part 2)

So in my last blog, I left you hanging a bit. I told you the “verdict is in” but then left you to dwell on the possibilities of where Marketing truly belongs. I’ll now explore each of those areas for you and offer some key takeaways for use in planning. Let’s take a moment to… Read More

The Verdict Is In: the Best Place for Marketing to Report Is…

My first job was a foreshadowing of what I was to experience as a Healthcare Marketing professional.  The good news:  I was hired as the Program Director, reported to the Executive Director and had responsibility for Strategy, Program Development, Media and Public Relations, Board and Volunteer Development, Fundraising, and Community Education. The bad news: it… Read More

Brand Journalism: An Immersion Experience

Shameless plug time. We know this isn’t typical blog fodder, but we’re incredibly excited about our upcoming day-and-a-half Studio Intensive this fall in Hartford, CT. We’re eager to share what is sure to be an amazing experience with healthcare executives and rising healthcare executives. Gone are the days when news releases and press conferences were… Read More