Future Thinking at SMASH
Corrigan Consulting’s President and CEO Brian Whitman will be co-presenting “Future Thinking: Designing a Brand-Based Roadmap for Your Company’s Future Success” at this year’s Senior Care Sales & Marketing Summit, SMASH 2018, in Chicago, IL, October 1-3. Brian’s co-presenter is Katie Roper, a principal at Catenary Consulting, and founding VP of Sales and Marketing for… Read More
The Verdict Is In: the Best Place for Marketing to Report Is… (Part 2)
So in my last blog, I left you hanging a bit. I told you the “verdict is in” but then left you to dwell on the possibilities of where Marketing truly belongs. I’ll now explore each of those areas for you and offer some key takeaways for use in planning. Let’s take a moment to… Read More
The Verdict Is In: the Best Place for Marketing to Report Is…
My first job was a foreshadowing of what I was to experience as a Healthcare Marketing professional. The good news: I was hired as the Program Director, reported to the Executive Director and had responsibility for Strategy, Program Development, Media and Public Relations, Board and Volunteer Development, Fundraising, and Community Education. The bad news: it… Read More
Brand Journalism: An Immersion Experience
Shameless plug time. We know this isn’t typical blog fodder, but we’re incredibly excited about our upcoming day-and-a-half Studio Intensive this fall in Hartford, CT. We’re eager to share what is sure to be an amazing experience with healthcare executives and rising healthcare executives. Gone are the days when news releases and press conferences were… Read More
Mobile Searches for “Best” on the Rise
The best hospital. The best doctor. The best ER. The best nurses. Mobile searches for “the best” have grown more than 80% over the past two years. So what happens when potential patients search for “hospitals in YourCity” verses “best hospitals in YourCity”? Is there a difference? Is your hospital on either list? A few… Read More
How Social Is Your Hospital Facebook Page? Three Tips to Maximize Effectiveness
When was the last time you did a wellness check on your Facebook page? Performing an annual in-depth review of your page insights, content focus, and strengths and weaknesses will shine a powerful light on what is and isn’t working. However, performing the following three activities on a weekly basis will maximize the value of… Read More
Maternal Mortality Rates Continue to Rise in U.S.
Last week, USA Today released a sobering investigative report, “Hospitals know how to protect mothers. They just aren’t doing it.” Each year, more than 50,000 American women are severely injured giving birth and about 700 mothers die. The best estimates say that half of these deaths could be prevented and half the injuries reduced or eliminated with better care. And… Read More
Coaching Healthcare Providers to Best Service Experience
Service as an indicator of quality for reimbursement, and in an era of increased consumerism, will be a key part of any health system’s brand identity and affiliation. In terms of patient experience, it’s necessary to create a culture of service for every touch point within the system – including and especially with providers. Read our… Read More
Does Marketing Have a Place in Healthcare?
Why is it every time you walk down the hallway and pass by someone, you feel that you are someone on the outside looking in? Or that seemingly genuinely caring people are trying to flat out ignore you? Did you leave food on your face, or do you have a rip in your clothes? No, that… Read More
Do You Do Video?
As the father of three kids in the 18-to 24-year-old category, the Pew Research Center statistic that 94% of them utilize YouTube resonates strongly with me. As video is becoming the leading format of communication on the internet, the need to incorporate digital video marketing into any marketing and communications plan is becoming more and… Read More