Are You Building a Digital Savvy Team?
In the coming year, 82% of CMOs are expecting to increase their digital media budgets, whereas only 30% said they are expecting to increase their traditional media budgets. While these results represent for-profit industries such as retail, consumer packaged goods and the like, the implications are clear across all industries. The “CMOs’ Most Important Media… Read More
From Customer to Patient—an Important Journey for Every Practice to Understand
In healthcare, we always speak to how “we provide patient-centered care.” It makes a difference; however, rarely do you see it done right. When you do, you understand immediately that this is the experience all patients deserve. As a physician or a practice leader, there are ways to continuously evaluate and improve your practice. Recently,… Read More
New Age Threshold Could Save Thousands of Lives
The American Cancer Society is recommending colorectal cancer screening at age 45 instead of waiting until age 50, a threshold long endorsed by many other medical groups. Does your organization have a plan to identify and market to the “new” 45-50 age population now recommended to receive colorectal cancer screenings? Learn more about the new guidelines… Read More
Postmortem: The ABCs of Getting Fired with One Seriously Bad Tweet
MarketWatch’s Quentin Fottrell gets it right in his article, “Like Roseanne, all Americans are just one bad tweet away from being fired.” Tweeting can upend your life, and it doesn’t matter who or what you are. Consequences are swift and mostly unforgiving when it comes to social media. Six lessons to consider about Roseanne Barr’s… Read More
Alive and Thriving: Rural Kansas Hospital Delivers Success
Think building a booming OB service line in a rural hospital is impossible? Think again. Read this case study for the innovative strategies one CEO deployed to make this success story a reality. Read More
Alexa, I Need to See a Doctor Today
According to CNBC, Amazon is building a team that’s planning to do a deeper dive into the healthcare arena. Leaked earlier this month, the internal document suggests Amazon is creating a “health & wellness” team of over one dozen individuals. What’s the plan? To take that Echo, Echo Dot, Echo Show or other Alexa voice-assisted… Read More
What’s in a Question?
As marketers and strategists, census data serves as the foundation to understand the healthcare demand in our market and identify what marketing efforts will be most effective in target populations. As many are aware, there is controversy about a new question for the 2020 census regarding citizenship status. Regardless of opinions on the census question,… Read More
Go See Someone: The Importance of Face-to-Face Meetings
This week the partners and consultants of Corrigan Consulting had the rare opportunity to all be in one place at the same time. We carved out time from our busy (hectic!) schedules and spent two days together learning, strategizing, synergizing and, well, bonding. Michael Massari, Caesars Entertainment Senior Vice President of Meetings and Events and… Read More
Crisis Management Through the Social Media Lens
While the following case study is not based on a hospital or health system event, the basic crisis management principles shared here can be easily applied to any organization, including those in the healthcare industry. This case study was written by one of our senior consultants, Dee Dee Becker, who – in addition to working… Read More
Are You Ready to be a CRM Bad@ss?
Customer Relationship Management (CRM) is a game-changing technology with the potential to transform healthcare marketing. Is your hospital or healthcare system ready for the CRM journey? Below we offer key takeaways from Corrigan Consulting’s presentation on selecting a CRM vendor partner shared at last fall’s Healthcare Internet Conference (HCIC) in Texas. Have a clear and precise… Read More