Blog

How to Convert Data into Intelligence

Three Lessons to Discovering Real Insight  ‏ In the healthcare industry, data is used and it’s used often. But does your organization use it well? Corrigan Consulting’s Executive Vice President Allison Cooper shares three lessons for better communicating data findings to help organizations engage in change. Her white paper, How to Convert Data into Intelligence, covers… Read More

Check out the Latest Issue of Marketing Leader Insights

Corrigan Consulting’s first issue of Marketing Leader Insights for 2019 focuses on all things digital. In it, you’ll learn why you can’t afford not to have a digital patient engagement strategy as well as considerations for selecting a digital patient engagement platform. You can link to a fascinating article discussing the ethics of marketing in… Read More

Take a Peek at the State of Digital Healthcare Marketing

Corrigan Consulting’s business partners Greystone.Net and Klein & Partners recently released the results of their 4th Annual Healthcare Digital Marketing Survey. Two hundred marketers and digital professionals from various healthcare organizations of varying sizes provided information on their current use of digital marketing and their plans and expectations for 2019. We plan to refer often… Read More

Mobile Searches for “Best” on the Rise

The best hospital. The best doctor. The best ER. The best nurses. Mobile searches for “the best” have grown more than 80% over the past two years. So what happens when potential patients search for “hospitals in YourCity” verses “best hospitals in YourCity”? Is there a difference? Is your hospital on either list? A few… Read More

The Journey to CRM: 7 Key Points to Consider

We’re not the marketers we were ten years ago. We’re taking the tools we have in front of us and are constructing them to be more targeted. Customer Relationship Management (CRM) is the foundation for the way we’ll do marketing in the future…and the future is now. CRM is not a tool or a vendor… Read More

Six Trends in Healthcare Content Marketing for 2019

In reviewing several recent posts from non-healthcare publications, I began to consider, what should we expect in the content marketing world for healthcare marketing for 2019? The world of content marketing is rapidly changing. As healthcare marketers, it is important that we have focus and consider the trends that other businesses will also experience. First,… Read More

Leveraging Facebook Groups for your Health System, Hospital or Medical Group

As a CMO or other valued member of your healthcare marketing team, we venture you’re intimately familiar with using Facebook pages as part of your social media strategy. But what about Facebook groups? Not yet? Let’s look at some new opportunities. Facebook groups can take your health system, hospital or medical group to the next… Read More

Meet Your New Competitor…Amazon

Amazon isn’t known for getting into an industry and doing what existing companies are doing. They innovate. They get creative. They utilize pioneering methods to disrupt an existing industry. With healthcare being a multi-trillion-dollar industry, and ripe for transformation, it’s no wonder Amazon is jumping into the mix. In October, the Forum for Healthcare Strategists… Read More

Block by Block

As healthcare strategists and marketers, we know building awareness and engagement campaigns targeted to unique population segments (e.g., gender, age, service line) increases the odds of connecting potential consumers with our providers. But are you aware that we can now drill-down and create segments based on health outcome measures on a neighborhood level – even… Read More

Listening to What Your Customers are Saying

What are your patients saying about you or your health system? Where are they saying it? What are they saying on Facebook? Twitter? Have you considered an ethnographic study to find out? With the help of our business partner Feedback, Corrigan Consulting completed an online behavioral study around cancer patient online behaviors. The objective of… Read More