Blog

Blurred Lines: The Ethics of Healthcare Marketing

Corrigan Consulting Founder Karen Corrigan was part of a panel presentation, “Blurred Lines: Marketing and Ethics in the Brave New World” at HCIC last fall. Moderator Daniel Fell adapted the presentation into two articles for eHealthcareStrategy.com. Part 1 addresses ethical issues and current practices. Part 2  covers emerging challenges and what healthcare marketers can do… Read More

Email Metrics Matter

Return Path recently released a whitepaper on “The 2019 Hidden Metrics of Email Deliverability.” It contains interesting insights into the metrics marketers should be looking at such as messages marked as spam, messages read, messages deleted before reading (ignored), messages forwarded or replied to, and messages marked as “not spam.” The report goes on to… Read More

Seven Keys to CRM Success (or How to Be a CRM Bad@ss)

Customer Relationship Management is game-changing technology for healthcare marketing. Is your hospital or healthcare system ready for CRM and all it entails? Are you ready to be a CRM bad@ss? Here we offer seven keys to a successful CRM journey: Have a clear and precise vision and strategy. Spend the time it takes up front… Read More

Playing the Match Game: Successfully Selecting a CRM Vendor Partner

So you think you’re ready to implement a CRM system, but are you sure? There are a few things to consider before you begin your search for that perfect CRM vendor partner. Do you have a well-articulated strategy and set of goals? This is essential! Have you created a multi-disciplinary project team? This team will help you guide the… Read More

Super Pricey List Pulls

As promised in a previous blog, we’re digging a little deeper into the data from the 4th Annual State of Digital Healthcare Marketing Report. If you haven’t downloaded your copy of the Greystone report yet, do it now – it’s incredibly interesting and is full of thought-provoking charts and graphs. Today we’re looking at some… Read More

How to Convert Data into Intelligence

Three Lessons to Discovering Real Insight  ‏ In the healthcare industry, data is used and it’s used often. But does your organization use it well? Corrigan Consulting’s Executive Vice President Allison Cooper shares three lessons for better communicating data findings to help organizations engage in change. Her white paper, How to Convert Data into Intelligence, covers… Read More

Check out the Latest Issue of Marketing Leader Insights

Corrigan Consulting’s first issue of Marketing Leader Insights for 2019 focuses on all things digital. In it, you’ll learn why you can’t afford not to have a digital patient engagement strategy as well as considerations for selecting a digital patient engagement platform. You can link to a fascinating article discussing the ethics of marketing in… Read More

Take a Peek at the State of Digital Healthcare Marketing

Corrigan Consulting’s business partners Greystone.Net and Klein & Partners recently released the results of their 4th Annual Healthcare Digital Marketing Survey. Two hundred marketers and digital professionals from various healthcare organizations of varying sizes provided information on their current use of digital marketing and their plans and expectations for 2019. We plan to refer often… Read More

Mobile Searches for “Best” on the Rise

The best hospital. The best doctor. The best ER. The best nurses. Mobile searches for “the best” have grown more than 80% over the past two years. So what happens when potential patients search for “hospitals in YourCity” verses “best hospitals in YourCity”? Is there a difference? Is your hospital on either list? A few… Read More

The Journey to CRM: 7 Key Points to Consider

We’re not the marketers we were ten years ago. We’re taking the tools we have in front of us and are constructing them to be more targeted. Customer Relationship Management (CRM) is the foundation for the way we’ll do marketing in the future…and the future is now. CRM is not a tool or a vendor… Read More