Coaching Healthcare Providers to Best Service Experience
Service as an indicator of quality for reimbursement, and in an era of increased consumerism, will be a key part of any health system’s brand identity and affiliation. In terms of patient experience, it’s necessary to create a culture of service for every touch point within the system – including and especially with providers. Read our… Read More
Does Marketing Have a Place in Healthcare?
Why is it every time you walk down the hallway and pass by someone, you feel that you are someone on the outside looking in? Or that seemingly genuinely caring people are trying to flat out ignore you? Did you leave food on your face, or do you have a rip in your clothes? No, that… Read More
Do You Do Video?
As the father of three kids in the 18-to 24-year-old category, the Pew Research Center statistic that 94% of them utilize YouTube resonates strongly with me. As video is becoming the leading format of communication on the internet, the need to incorporate digital video marketing into any marketing and communications plan is becoming more and… Read More
Ready to Launch? Check Again.
As marketers, we get excited about launching new campaigns to reach new consumers and attract new patients. The creative is fresh and compelling; the media buy is brilliant. But are you really ready? Will your brand deliver the experience it promises to create through communication? If not, maybe you’re not ready to launch. A client… Read More
Right Message, Right Time…and on the Audience’s Terms
“Knowing when your audience is most receptive, those moments when you can really capture someone’s attention or change their mind, and then meeting them there with the right message: that’s the next frontier.” – Laura Beaudin, Partner, Bain & Company Are you meeting your audience/customers/patients at their most receptive time? And when you meet them… Read More
Are You Building a Digital Savvy Team?
In the coming year, 82% of CMOs are expecting to increase their digital media budgets, whereas only 30% said they are expecting to increase their traditional media budgets. While these results represent for-profit industries such as retail, consumer packaged goods and the like, the implications are clear across all industries. The “CMOs’ Most Important Media… Read More
From Customer to Patient—an Important Journey for Every Practice to Understand
In healthcare, we always speak to how “we provide patient-centered care.” It makes a difference; however, rarely do you see it done right. When you do, you understand immediately that this is the experience all patients deserve. As a physician or a practice leader, there are ways to continuously evaluate and improve your practice. Recently,… Read More
New Age Threshold Could Save Thousands of Lives
The American Cancer Society is recommending colorectal cancer screening at age 45 instead of waiting until age 50, a threshold long endorsed by many other medical groups. Does your organization have a plan to identify and market to the “new” 45-50 age population now recommended to receive colorectal cancer screenings? Learn more about the new guidelines… Read More
Postmortem: The ABCs of Getting Fired with One Seriously Bad Tweet
MarketWatch’s Quentin Fottrell gets it right in his article, “Like Roseanne, all Americans are just one bad tweet away from being fired.” Tweeting can upend your life, and it doesn’t matter who or what you are. Consequences are swift and mostly unforgiving when it comes to social media. Six lessons to consider about Roseanne Barr’s… Read More
Alive and Thriving: Rural Kansas Hospital Delivers Success
Think building a booming OB service line in a rural hospital is impossible? Think again. Read this case study for the innovative strategies one CEO deployed to make this success story a reality. Read More