Are Healthcare Consumers Patients or Customers?

In my tenure as a marketer, providers have debated whether healthcare consumers are patients or customers. Many doctors, board members and even executives will flinch at the term “customer” – especially those that perceive healthcare as more altruistic compared to commercial business – and never refer to patients as such. Here’s the reality. Healthcare consumers… Read More

The DNA of a Successful Healthcare Marketing Plan

Just as DNA holds the code for how we develop and function as humans, a comprehensive strategic marketing plan contains information essential for healthcare marketing decisions and achieving healthy returns on marketing investments. Rather than chasing trends and oiling the squeakiest wheel, a well-researched, coordinated and measurable approach allows you to build a strategic roadmap… Read More