At Corrigan Consulting, we help clients create and build brands aligned to focused growth objectives. We use both analytic and creative processes to assess a brand’s potential, create a distinct, competitive position, and develop strategies to build strong, healthy brands.
Brand Audits and Research
- Discover what is really important to your target customers and what drives their actions.
- Learn what consumers are saying about your brand, and that of your competitors.
- Show you what employees, physicians and other stakeholders believe about your brand.
- Define opportunities to build brand equity and identify barriers affecting success.
Brand Positioning, Strategy and Architecture
- Identify and develop a differentiated, defensible market position.
- Focus brand building efforts on opportunities that drive growth and improve performance.
- Create brand architecture and formalize naming conventions.
- Measure brand performance and manage the integrity of the brand asset.
Brand Experience Design and Employee Engagement
- Define and create unique brand experiences for patients, physicians, and employees.
- Identify, design and operationalize brand “touch points”
- Drive alignment across clinical, administrative and marketing functions
- Establish programs that engage employees in living and delivering the brand promise