Marketing Operations and Performance

Build a High Performing Healthcare Marketing Operation

Think about your marketing team…

  • Is your team aligned and committed to the organization’s growth priorities?
  • Are they structured and equipped to drive patient acquisition, retention and financial outcomes?
  • Fluent and conversant in the language of digital marketing?
  • Ready for the new competitive dynamics of healthcare reform?

Our team of experienced healthcare marketing consultants has the knowledge, experience and track record to help your marketing team operate at peak performance.

Assess Your Marketing Department Structure, Capabilities and Skills
We can help you assess the current state of your marketing department, and advise on the structure and investments required to create a future-ready, high-performing marketing function. We specialize in integrated marketing structures to support multi-hospital, multi-divisional, multi-market health systems. Our comprehensive process will provide you with recommendations for:

  • Marketing organization redesign, operating structure, staffing and skills
  • Marketing infrastructure requirements (e.g. call center, CRM, digital marketing, etc.)
  • Marketing analysis, strategic marketing planning, investments, monitoring and ROI
  • Marketing resource allocation and budget modeling
  • Marketing performance audits, team skills assessments, job descriptions