21st Annual Greystone.Net Healthcare Internet Conference (HCIC)
OCTOBER 23 – 25, 2017 | AUSTIN, TEXAS
HCIC is the premier conference for healthcare marketing, IT, public relations and communication leaders who are responsible for their organization’s public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. Make your plans to join Karen Corrigan, Carla Bryant and Brian Whitman at HCIC as they present:
- CRM 2020: What You Need to Know and Do Now to Be Ready for the Next Decade
Wednesday, October 25 | 10:15 a.m. | Karen Corrigan will be moderating a panel of national experts
What will the future bring to the world of Customer Relationship Management (CRM), and how will it change the way health systems approach marketing, customer engagement, business development, population health and clinical operations? This session will engage experts from the nation’s leading healthcare CRM providers to explore the trends, new technologies and emerging applications that healthcare marketers should be thinking about now. Join the discussion and learn to take your CRM strategy forward into the next generation.
- Playing the Match Game: How to Successfully Select a CRM/PRM Vendor Partner
Tuesday, October 24 | 1:45 p.m. | Carla Bryant will be presenting with Selima Khan and Mike Schneider
The selection of a CRM/PRM partner is a decision that affects an organization on many levels and for many years. It impacts staffing, budget, workload and ultimately success. Picking the right vendor creates a partnership that results in a CRM/PRM system that plays well with legacy systems (operational and marketing) and generates documented value to the organization. Picking the wrong vendor, however, can make your life miserable and jeopardize results. But objectively determining the difference between a good and bad match can be confusing, difficult, time-consuming and often complicated. Hear how Memorial Healthcare used a requirements-based RFP process paired with a disciplined demonstration process to find its best-fit CRM/PRM vendor partner.
- Text Message from Dr. Brown: Stella, How Are You? What’s Your Blood Pressure Today?
Tuesday, October 24 | 3:30 p.m. | Brian Whitman will be presenting with Aimee Quirk and Phil Marshall, MD
Chronic disease patient populations require a lot of attention and create many demands on the providers managing their care. What if health systems could utilize technology to push messages, check in with patients and manage their care between scheduled appointments? Learn how health systems are exploring these solutions and the benefits of such interactions to the patient and the provider.
Please stop in and visit with us – see you in Austin!Register Now