NESCHCo 2018 Spring Conference

Join Carla Bryant, Executive Vice President, as she speaks about:

Navigating the Transition from MarCom to MarTech: A Marketing Roadmap

The discipline of healthcare marketing is undergoing profound change. Driven in part by advances in technology, analytics, and the rise of the empowered consumer, healthcare marketers are faced with making the shift from a MarCom to a MarTech-driven marketing function. In this session, we will explore this digital transformation of marketing and gain insight into how these changes impact marketing strategy to drive growth, build the brand, and create a compelling customer experience.

Register Now