SHSMD Connections 2019

The Society for Healthcare Strategy and Market Development will host their annual conference, “Composing the Future of Health Care Strategy” this fall in Nashville. Corrigan Consulting’s Executive Vice President Carla Bryant will co-present “Total Transformation: How Arkansas Children’s Rebuilt Marketing for Growth” with Arkansas Children’s Senior Director of Client Development Jeff House.

Driven by the evolution from a hospital-centric organization to a statewide system of care for children, Arkansas Children’s leadership mandate was to establish a marketing function that would support the system growth. In response, Marketing at Arkansas Children’s has gone through a radical redesign, transforming from a Marketing Communications focus to a strategic marketing division that is creating impact for Arkansas Children’s.

Be sure to check out this fascinating session on Tuesday, September 10, at 11:10 a.m. See you at SHSMD!



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