Articles & White Papers

Branding Service in Healthcare and Coaching Providers to Best Communications

Hospitals and healthcare systems need to ask themselves, “What would I do if my business depended solely on the service experience?” Service as an indicator of quality for reimbursement, and in an era of increased consumerism, will be a key part of your health system’s brand identity and affiliation. In terms of patient experience, it’s… Read More

Spiral Thinking: A Catalyst for Innovative Customer Experiences

It is a disruptive time for healthcare – new competitors, new innovations, new operating partnership and models, a more discerning customer base and new revenue models and requirements have drastically changed the way we will do business. To be competitive, healthcare systems are going to need to change how they differentiate their products and services… Read More

Cancer Patients–An Online Behavioral Study

Feedback and Corrigan Consulting recently completed online research on the Consumer Decision Process, Online Support Forums and Key Influencers of Cancer patients seeking/selecting a health care provider. The objective of the study was to understand the consumer community landscape online with four key questions: • Where do existing and potential patients discuss Cancer services? • What are… Read More

The Science of Healthcare Marketing

Technology has transformed business processes in nearly every industry – and few disciplines have been disrupted more by technology than that of marketing. Change is hard. But underestimating the speed, magnitude, and impact of change driven by technology, science, and empowered consumers will create problems that are even harder to fix. This article was originally… Read More

What Kind of Marketing Organization is Your Health System?

Marketing management systems differ from health system to health system. Some are expansive, core business functions with strong growth accountabili­ties, others are configured functionally to support the development and deployment of marketing tactics, and still others have not evolved from those early days when marketing relied on a narrow set of tools to promote programs… Read More