Research & Trends

Welcome to your resource center for healthcare marketing research, insights and trends. Here you will find links to studies and published articles from us, as well as some of our business partners. From time to time, we will also share other industry leaders’ perspectives.

The State of Digital Marketing in Healthcare in 2017 | | Klein & Partners
This annual report shares the results of the second annual healthcare digital marketing survey administered by Greystone.Net and Klein & Partners. It provides valuable insight for CEOs, CMOs, web and digital managers and others involved in healthcare marketing to assess the current state of their organization’s digital efforts, look at future plans and compare themselves to their peers.
The State of Digital Marketing in Healthcare in 2017

Millennials and Digital Healthcare Behaviors | Klein & Partners
Did you know? More than four in ten millennials (45%) share their healthcare experiences online via social networking sites versus just 10% of older consumers. The data from this late-2016 online survey by Klein & Partners shares interesting insight into millennial decision making when it comes to healthcare.
Millennials and Digital Healthcare Behaviors–Annual Omnibus Survey-2016