CMO Project

The CMO Project: A Collaborative for Healthcare Marketing Transformation
Across all industries, marketing is increasingly regarded as a core business competency critical to driving growth, innovation, customer loyalty, and better business performance. Complex, competitive dynamics and web, social media and mobile technologies are transforming marketing and brand management. And, in healthcare, the changing nature of competition driven largely by reform, market restructuring and technology is creating unprecedented challenges – and opportunities – for chief marketing executives.

The CMO (Chief Marketing Officer) Project helps healthcare marketing executives, growth strategists and brand leaders transform marketing performance by addressing:

  • The changing role of the chief marketing executive
  • Marketing strategy in “volume vs. value” economics
  • Marketing organization design for integrated health systems
  • The new science of marketing, customer and performance analytics
  • Digital technologies, tools and channels
  • Consumer engagement, customer experience and brand loyalty
  • Virtual, retail and other innovative service delivery models

CMO Project members engage in collaborative working sessions, virtual communities and networking events.

  • Design Studio – The CMO Project’s Design Studio brings marketing leaders together in a highly-creative, collaborative workshop environment to facilitate creative thinking, develop new ideas, and accelerate adoption of leading edge growth, brand and marketing innovations. During the 2-day studio session, CMOs work with some of the nation’s leading marketing experts – both in and out of the health industry – to explore advanced practices, emerging trends and innovations in competitive market strategy.
  • Webinars – CMO Project members and their marketing teams participate in quarterly webinars on emerging trends and best practices in healthcare marketing.
  • Idea Exchange – We facilitate knowledge sharing, thought leadership and relationship building to support CMOs in the exchange of ideas, develop collaborative projects such as research or pilot programs, and create position papers, case studies and practical tools.

Membership is limited in size, and open by invitation to marketing executives in non-competing health systems. For more information, contact