As marketers and strategists, census data serves as the foundation to understand the healthcare demand in our market and identify what marketing efforts will be most effective in target populations. As many are aware, there is controversy about a new question for the 2020 census regarding citizenship status. Regardless of opinions on the census question, the ramifications of how people will engage in the census process affects anyone using the dataset as a core planning tool. The podcast “Code Switch: Census Watch 2020” nicely lays out the issues for the 2020 census. Listen here (scroll down to May 2, 2018) or download the transcript here.