In the coming year, 82% of CMOs are expecting to increase their digital media budgets, whereas only 30% said they are expecting to increase their traditional media budgets. While these results represent for-profit industries such as retail, consumer packaged goods and the like, the implications are clear across all industries.
The “CMOs’ Most Important Media Channels” chart (source: marketingcharts.com siting the recently- released Nielson CMO Report) provides a quick and easy snapshot showing digital media’s mounting importance. And as marketing departments continue to trend toward an increase in digital media, it’s more critical than ever to have a digital team in place to support, manage and direct those efforts.
