Right Message, Right Time…and on the Audience’s Terms

“Knowing when your audience is most receptive, those moments when you can really capture someone’s attention or change their mind, and then meeting them there with the right message: that’s the next frontier.” – Laura Beaudin, Partner, Bain & Company

Are you meeting your audience/customers/patients at their most receptive time? And when you meet them there, are you meeting them with the right message? This Think with Google article, Finding the Right Time: How Leading Marketers Redefine Moments of Assistance, will have you considering perfect timing and on-point messaging – on your audience’s terms.