“Knowing when your audience is most receptive, those moments when you can really capture someone’s attention or change their mind, and then meeting them there with the right message: that’s the next frontier.” – Laura Beaudin, Partner, Bain & Company
Are you meeting your audience/customers/patients at their most receptive time? And when you meet them there, are you meeting them with the right message? This Think with Google article, Finding the Right Time: How Leading Marketers Redefine Moments of Assistance, will have you considering perfect timing and on-point messaging – on your audience’s terms.