Future Thinking at SMASH

Corrigan Consulting’s President and CEO Brian Whitman will be co-presenting “Future Thinking: Designing a Brand-Based Roadmap for Your Company’s Future Success” at this year’s Senior Care Sales & Marketing Summit, SMASH 2018, in Chicago, IL, October 1-3. Brian’s co-presenter is Katie Roper, a principal at Catenary Consulting, and founding VP of Sales and Marketing for Caring.com.

Brian and Katie will discuss ways to move marketing and sales functions from designing brochures and sales messages to designing a company for the future. In her recent blog post, “What the Heck is Martec, and Why Should I Care About It?” Katie shares tips for senior care marketers. While senior focused, the tips are easily translatable to all healthcare marketers, and we thought you would find it an interesting read.