What are your patients saying about you or your health system? Where are they saying it? What are they saying on Facebook? Twitter? Have you considered an ethnographic study to find out?
With the help of our business partner Feedback, Corrigan Consulting completed an online behavioral study around cancer patient online behaviors. The objective of the study was to understand the online consumer community landscape. Thousands of posts and interactions were observed on dozens of notable channels where local residents and cancer patients asked questions, exchanged information and recommendations, and discussed options.
The results were fascinating. We invite you to read the white paper in its entirety. Particularly of interest are pages six and seven, “Considerations for Health Systems and Providers.”