Blurred Lines: The Ethics of Healthcare Marketing

Corrigan Consulting Founder Karen Corrigan was part of a panel presentation, “Blurred Lines: Marketing and Ethics in the Brave New World” at HCIC last fall. Moderator Daniel Fell adapted the presentation into two articles for Part 1 addresses ethical issues and current practices. Part 2  covers emerging challenges and what healthcare marketers can do to prepare. Panel members included Karen; David Feinberg, Chief Marketing Officer at Mount Sinai Health System in New York City; and Greg Green, Chief Data and Analytics Officer of Valassis. Check it out!