Marketing’s Important Role in Patient Experience

Designing and delivering a unique and authentic customer/patient experience should not just develop by happenstance. Marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition.

Corrigan Consulting President and CEO Brian Whitman outlines seven essential elements for achieving exceptional patient experience in his latest article published by the Forum for Healthcare Strategists. Be sure to check out the full article for details on why measurement, system alignment, training, ongoing communication, service touch points, service recovery and service achievement are all important keys to cultivating a truly successful patient experience.