Alexa, Are You Listening?

Amazon isn’t known for getting into an industry and doing what existing companies are doing. They innovate. They get creative. They utilize pioneering methods to disrupt an existing industry. With healthcare being a multi-trillion-dollar industry, and ripe for transformation, it’s no wonder Amazon is jumping into the mix.

Late last year, the Forum for Healthcare Strategists posted an article authored by Corrigan Consulting’s President and CEO Brian Whitman in their quarterly Healthcare Strategy Alert newsletter. The article, “Meet Your New Competitor…Amazon” offers five strategies to ready yourself for Amazon’s foray into the healthcare realm. They include:

  1. Work with Operations to Define Your Online Clinical Strategy
  2. Work with Operations for Price Transparency
  3. Consider Strategic Alliances
  4. Be Where Your Customers Are
  5. Listen to What Your Customers Are Saying (Especially Online) and Optimize Your Digital Presence.

Just last week, Kaiser Health News posted Doctor Alexa Will See You Now: Is Amazon Primed to Come to Your Rescue? on the HealthLeaders site. It offers a fascinating look at just how far things have come in a very short time – and gives an excellent glimpse on where we’re heading. Take this passage, for example:

University of Washington researchers recently published a study in which they taught Alexa and two other devices…to listen for so-called agonal breathing, the distinct gasping sounds that are an early warning sign in about half of all cardiac arrests. These devices correctly identified agonal breathing in 97% of instances, while registering a false positive only 0.2% of the time.


Are you ready to take the lead in helping the C-Suite comprehend Amazon’s entry into the market? To help give you a head start, check out the full article from Healthcare Strategy Alert. As digital technologies such as voice-enabled search continue to advance, how will your healthcare system prioritize and organize your marketing team and resources for acquisition, engagement and retention? Let us put our expertise to work for you. Reach us at