Does Your Technology Team Have a Seat at the Table?

“With so many options for shoppers to consider, every brand needs to do more than simply keep pace with customers and competitors. Your company must be in the places and on the platforms your shoppers are headed next…versatility matters. And the only way to stay versatile is by embracing new technologies.”

This quote from Choice Hotel’s Chief Commercial Officer Robert McDowell is a part of Think with Google’s recent article, “Why one hotel company is giving its technology team a seat at the table.” It’s a great piece that offers many lessons for marketers (including and especially healthcare marketers) on building better experiences, technology as an important tool, marketing automation and more. Check it out.