Does your marketing team have the right people in the right roles with the right attitude? When was the last time you objectively evaluated your team?
Corrigan Consulting Executive Vice President Carla Bryant and Arkansas Children’s Vice President of Strategic Marketing Jeff House co-presented at SHSMD Connections 2019 this week. Within their presentation, they discussed the importance of creating and building teams to align roles and responsibilities in an effort to optimize each team member’s personal success.
Arkansas Children’s utilized a 9-box model (below) to measure both performance and potential for each team member. Not only was the 9-box a part of their initial transformation, but Arkansas Children’s now uses it annually to measure how team members are performing and their potential for further growth.
From moving a team from MarCom to MarTech, to assisting with assembling a high-performing marketing department, to executing solid social strategies, to aligning the team and infrastructure necessary to implement marketing automation, Corrigan Consultanting can assist with optimizing marketing team operations and performance. Drop us a line at firstname.lastname@example.org.