Efficiency Is an Obsession

Four out of five consumers say they typically switch between online search and video when researching products to buy. “Efficiency is an obsession for performance marketers. We’re always looking for new ways to do more with less, making sure we’re investing our resources in the channels that are most effective for our business,” said David Rodnitzky, CEO of 3Q Digital, in a recent Think with Google piece.

Nowhere is that more true than in healthcare – as marketers, we’re ALWAYS looking for ways to do more with less! According to Rodnitzky, “Leaning into video marketing can lead to decreased customer acquisition costs, allowing marketers to reinvest those dollars into the channels that drive the most results.”

Check out How Video Can Drive Results across the Entire Marketing Funnel and “embrace the power of digital video to boost efficiency in the short term and lay the foundation for growth in the long term.”