“Strategic thinking is not the domain of any one particular individual or discipline. Rather, it is a critical skill for all healthcare leaders. Healthcare strategists—including planners, marketers, communicators, physician strategists, and business developers—play a central role in helping their organizations manage the constant and complex forces of change to both shape and successfully execute the strategic vision. Regardless of title or role, the future belongs to those who are able to discover, plan for, communicate, and adapt to the evolving healthcare landscape.”
The above quote is from the opening pages of the Society for Health Care Strategy & Market Development’s (SHSMD) recently released Bridging Worlds: The Future Role of the Health Care Strategist Second Edition. It is 75 pages of fascinating insights – available to SHSMD members and non-members alike. In our opinion, it’s certainly worth your time to give it a read.
From Page 13 of SHSMD’s Bridging Worlds