From Customer to Patient—an Important Journey for Every Practice to Understand

In healthcare, we always speak to how “we provide patient-centered care.” It makes a difference; however, rarely do you see it done right. When you do, you understand immediately that this is the experience all patients deserve. As a physician or a practice leader, there are ways to continuously evaluate and improve your practice. Recently,… Read More

New Age Threshold Could Save Thousands of Lives

The American Cancer Society is recommending colorectal cancer screening at age 45 instead of waiting until age 50, a threshold long endorsed by many other medical groups. Does your organization have a plan to identify and market to the “new” 45-50 age population now recommended to receive colorectal cancer screenings? Learn more about the new guidelines… Read More

Postmortem: The ABCs of Getting Fired with One Seriously Bad Tweet

MarketWatch’s Quentin Fottrell gets it right in his article, “Like Roseanne, all Americans are just one bad tweet away from being fired.” Tweeting can upend your life, and it doesn’t matter who or what you are. Consequences are swift and mostly unforgiving when it comes to social media. Six lessons to consider about Roseanne Barr’s… Read More

Alive and Thriving: Rural Kansas Hospital Delivers Success

Think building a booming OB service line in a rural hospital is impossible? Think again. Read this case study for the innovative strategies one CEO deployed to make this success story a reality. Read More

Alexa, I Need to See a Doctor Today

According to CNBC, Amazon is building a team that’s planning to do a deeper dive into the healthcare arena. Leaked earlier this month, the internal document suggests Amazon is creating a “health & wellness” team of over one dozen individuals. What’s the plan? To take that Echo, Echo Dot, Echo Show or other Alexa voice-assisted… Read More

What’s in a Question?

As marketers and strategists, census data serves as the foundation to understand the healthcare demand in our market and identify what marketing efforts will be most effective in target populations. As many are aware, there is controversy about a new question for the 2020 census regarding citizenship status. Regardless of opinions on the census question,… Read More

Go See Someone: The Importance of Face-to-Face Meetings

This week the partners and consultants of Corrigan Consulting had the rare opportunity to all be in one place at the same time. We carved out time from our busy (hectic!) schedules and spent two days together learning, strategizing, synergizing and, well, bonding. Michael Massari, Caesars Entertainment Senior Vice President of Meetings and Events and… Read More

Crisis Management Through the Social Media Lens

While the following case study is not based on a hospital or health system event, the basic crisis management principles shared here can be easily applied to any organization, including those in the healthcare industry. This case study was written by one of our senior consultants, Dee Dee Becker, who – in addition to working… Read More

Are You Ready to be a CRM Bad@ss?

Customer Relationship Management (CRM) is a game-changing technology with the potential to transform healthcare marketing. Is your hospital or healthcare system ready for the CRM journey? Below we offer key takeaways from Corrigan Consulting’s presentation on selecting a CRM vendor partner shared at last fall’s Healthcare Internet Conference (HCIC) in Texas. Have a clear and precise… Read More

Playing the Match Game: How to Successfully Select a CRM Vendor Partner | Part 2: Finding a CRM Partner

This is a three-part blog to educate and assist you in successfully choosing a CRM vendor partner. Part 1 covered the basics of CRM and getting started. Part 2 focuses on preparing your organization for finding a partner, identifying what to look for in a CRM partner and understanding the wide array of vendor capabilities.… Read More