Brand Strategy

At Corrigan Consulting, we help clients create and build brands aligned to focused growth objectives. We use both analytic and creative processes to assess a brand’s potential, create a distinct, competitive position, and develop strategies to build strong, healthy brands.

Brand Audits and Research

  • Discover what is really important to your target customers and what drives their actions.
  • Learn what consumers are saying about your brand, and that of your competitors.
  • Show you what employees, physicians and other stakeholders believe about your brand.
  • Define opportunities to build brand equity and identify barriers affecting success.

Brand Positioning, Strategy and Architecture

  • Identify and develop a differentiated, defensible market position.
  • Focus brand building efforts on opportunities that drive growth and improve performance.
  • Create brand architecture and formalize naming conventions.
  • Measure brand performance and manage the integrity of the brand asset.

Brand Experience Design and Employee Engagement

  • Define and create unique brand experiences for patients, physicians, and employees.
  • Identify, design and operationalize brand “touch points.”
  • Drive alignment across clinical, administrative and marketing functions.
  • Establish programs that engage employees in living and delivering the brand promise.