Build a High Performing Healthcare Marketing Operation
As healthcare marketing moves from MarCom to MarTech, executives must consider structure, functions, capabilities and teams. As we shift toward an evidence-based approach, do you have what it takes to help create a high-performing healthcare organization? Corrigan Consulting can help.
We can assist you in assessing your marketing department structure, capabilities and skills by:
- Assessing the current state of your marketing department.
- Advising on the structure and investments required to create a future-ready, high-performing team.
- Integrating your marketing structures to support multi-hospital, multi-divisional, and/or multi-market health systems.
Corrigan Consulting can help with your team in the areas of:
- Team alignment and commitment to your organization’s growth.
- Team structure and the tools to drive patient acquisition, retention and financial outcomes.
- Preparing your team to be fluent and conversant in the language of digital marketing.
- Equipping your team to be ready for the competitive dynamics of healthcare reform.
- Operating at peak performance.
Our comprehensive process will provide you with recommendations for:
- Marketing organization redesign, operating structure, staffing and skills.
- Marketing infrastructure requirements (e.g. call center, CRM, PRM, digital marketing, etc.).
- Marketing analysis, strategic marketing planning, investments, monitoring and the all-important ROI.
- Marketing resource allocation and budget modeling.
- Marketing performance audits, team skills assessments, job descriptions.