Using Dreamscaping Storybooks to Engage Staff
Brands are important, and creating a unique brand experience is a must. Discover the benefits of a brand wheel, the ways healthcare’s perception of experience differs from a patient’s perception, the differences between “big E” and “little e” experiences, the spiral thinking design process and its benefits, and the value of creating a dreambook in this unique presentation shared at the Healthcare Marketing Strategies Forum.
Dreamscaping Storybooks to Engage Staff 2015